You may have seen this in stores near you. If you follow Oprah (sorry I don't) you may even have a good idea of what this is all about. My friend Mike (for real, I know that guy), over at Waving or Drowning? has all the info you need to be informed and then become motivated to get behind the cause . He explains it better than I ever could so I ask that you take a few moments to read what he is up to, why, and where it all came from. It is gold!
This is exactly where I was going with my earlier post (nice work Ian you were right with me). Here is a snipit to get you thinking:
The currency of the Kingdom is love. The currency of this material,
self-centered culture is “stuff.” Bono is brilliant as he has realized this, and
knows we will not give out of love. HIV/AIDS is killing people in numbers too
horrible to give voice to. And while this troubles us, it apparently doesn’t
trouble us enough to give out of love. The brilliance of Product (Red) is that
it will get the money out of us anyway. No love? Fine, then we’ll appeal to your
need for the other currency, for stuff. Want a new Gap shirt, and a trendy one
at that? Great. Here you go, and by the way, a couple of bucks will go to
life-saving drugs.
Go on, read the whole thing. Start here (reading it entirely and following the links) then here and finally here.
The goal is for 1000 people to give $10 with all proceeds going to the Stephen Lewis Foundation to supply life saving drugs for women and children infected with HIV/AIDS.
Please go visit Mike, and make a donation
It's only 10 bucks...10 bucks!!!
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